Explaining cookies on our website
When you visit our Website we issue a “cookie” file which is stored on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. Cookies are widely used in order to make websites work, or work more efficiently, as well as to provide information. Cookies enable us to: improve the use of our Website; to recognise your computer; to store settings to help facilitate your use of our Website; and to deliver a better and more personalised service.
If your computer is configured to accept cookies we will be able to provide time saving functionality such as the ability to pre-fill the enquiry forms with your details, thus preventing the need to re-input them each time you need to contact us.
1. To enable the delivery of functionality that improves the ease and speed of using the Website (see above).
2. To enable us to track the relative popularity of disparate parts of our Website. This in turn enables us to concentrate our efforts on developing those parts of the Website that are generating the greatest consumer demand.
Third Party Cookies
We also use third party cookies on our Website for various purposes, examples detailed below:
• Google Analytics This is a tool that we use to better understand how people are using our website. It is also used by Google to better understand the performance of its own websites. What information are they tracking? The Google Analytics cookie enables our website to recognise you if you visit again – as well as information about the pages you visit; when you visit; how long you visit our website; the IP address and what site you were looking at before arriving at our site (the referring url). See more information on Google Analytics Cookies
• AUTOTRADER UK These cookies are used in order to present you with relevant display advertising powered by Autotrader UK on other websites.
List of example cookies used on our site:
Company 3rd Party Generated Cookie System Cookie Name Cookie Type Purpose / How we use
Autotrader UK N Auto Trader Dealer Websites _dws_sessionstate Session Stores mobile / desktop preference, search parameters, some navigation context, call tracker referrer code, category and category title context
Yahoo Y Auto Trader Dealer Websites DWS_RT Session Boomerang tracks website response times
Autotrader UK N Auto Trader Dealer Websites dwsUserFinance Session Stores user preference relating to vehicle finance quotes
Autotrader UK N Auto Trader Dealer Websites cooktest632194 Persistent eVisit checking website has permission to write cookies
eVisit Y Auto Trader Dealer Websites ID_S22923 Persistent eVisit web tracking
eVisit Y Auto Trader Dealer Websites ID_P22923 Persistent eVisit web tracking
Autotrader UK Y Auto Trader Dealer Websites ID_P22923 Persistent Web tracking
Google Y Auto Trader Dealer Websites VISITOR_INFO1_LIVE Persistent YouTube
Google Y Auto Trader Dealer Websites PREF Persistent Google
Google Y Auto Trader Dealer Websites GEO Session YouTube
Google Y Auto Trader Dealer Websites use_hitbox Session YouTube
Google Y Auto Trader Dealer Websites recently_watched_video_id_list Session YouTube
Google Y Auto Trader Dealer Websites __utmz Persistent Google analytics
Google Y Auto Trader Dealer Websites __utmc Session Google analytics
Google Y Auto Trader Dealer Websites __utmb Persistent Google analytics
Google Y Auto Trader Dealer Websites __utma Persistent Google analytics
Autotrader UK N Auto Trader Dealer Websites selectedArea Persistent Records which section of website settings page was selected
Autotrader UK Y Auto Trader Dealer Websites RazsorRemarketing_12345 Persistent Records user visit to website
TURN Y Auto Trader Dealer Websites r.turn.com Persistent Records user visit to website
Autotrader UK N Auto Trader Dealer Websites bucket Session Records the type of device being used
Autotrader UK N Auto Trader Dealer Websites at_px_vrm Persistent Stores vehicle registration data relating to part exchange valuations
Autotrader UK N Auto Trader Dealer Websites at_px_mileage Persistent Stores vehicle mileage data relating to part exchange valuations
Autotrader UK N Auto Trader Dealer Websites at_px_valuation Persistent Stores vehicle valuation data relating to part exchange valuations
AUTOWHEELS CAR SALESLTD
11 Wimborne Road, Colehill, Wimborne, Dorset BH21 2RS Registered in England & Wales
Company No. 09366590
Vat No. 210 237 857
Authorised and regulated by the Financial Conduct Authority